About Linfordy
We help businesses get discovered, recommended, and chosen by AI platforms — because the way customers find brands has fundamentally changed.
Why we exist
For twenty years, ranking on Google was the game. Businesses invested in SEO, paid ads, and content marketing — all to appear on page one. It worked because customers searched, scrolled, and clicked.
That behavior is changing fast. Over 40% of product research now starts with an AI assistant. Customers ask ChatGPT who to hire, tell Perplexity to compare options, and let Gemini make the shortlist. AI doesn't return ten blue links — it gives one answer.
Linfordy was built for this new reality. We combine proprietary AI monitoring tools with a full-service agency team to ensure that when AI recommends a business in your category, it recommends yours.
Meet the founder
Scott Linford
Founder & CEO
Scott has spent nearly two decades helping businesses grow through digital marketing — starting with Oozle Media in 2007 and founding Localfluence in 2015. He was named to Utah Business' 40 Under 40 and recognized among the state's fastest-growing companies.
Seeing the shift from search to AI-driven discovery firsthand, Scott launched Sway in 2020 and founded Linfordy in 2025 — then built Pulse to give businesses real-time visibility into how AI platforms perceive them.
Our journey
From local marketing to AI visibility — a decade of helping businesses get found.
Oozle Media Founded
Started in digital marketing, building the foundation for nearly two decades of helping businesses grow online.
Localfluence Founded
Launched a digital agency focused on local businesses. Named Utah Business 40 Under 40 and Emerging Eight.
Sway Launched
Built an AI recommendation engine to help brands influence how AI platforms understand and recommend them.
Linfordy Established
Combined nearly two decades of digital marketing expertise with AI-native tools into a full-service AI visibility agency.
Pulse Created
Launched the first AI visibility monitoring platform — tracking brand perception across ChatGPT, Gemini, Claude, and more.
What we believe
AI-First Thinking
We don't retrofit old tactics. Every strategy starts with how AI platforms discover, evaluate, and recommend brands today.
Transparency
No black boxes. Pulse shows you exactly what AI says about your brand and our recommendations explain exactly why.
Results Over Reports
Dashboards don't grow businesses. We measure success by recommendation share, not slide decks.
Get Your Free AI Audit
See how AI platforms perceive your brand — and get a prioritized plan to become the recommendation.
Start Your Audit